BRANZ GS1 Report: Digital Product Data for Lifting Productivity

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A BRANZ funded report from GS1 New Zealand has found that New Zealand’s building and construction industry can lift its poor productivity by establishing a digital database on building products. The report, funded by BRANZ from the Building Research Levy, draws on an analysis commissioned from the NZ Institute of Economic Research (NZIER), on international examples of productivity gain from using digital data systems, and GS1 expertise in data standards and related technologies. 

The report notes that the construction industry’s record of low productivity growth needs to be addressed. “Digital infostructure”, including a product information database with information used in numerous business decisions, is one means of starting to tackle the problem. 

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