In our first Industry Insights webinar of 2025 we explore Marketing in the construction industry, with insights from Resene Construction Systems and Hirepool. 

In the webinar, we speak with Mike Olds GM at Resene Construction Systems & Marketing and Technical Development and Brent Riggs, Business Development Manager at Hirepool.

Kirsten Magnusson Construction Marketing Specialist at Magnusson & Co and the Institute's National Board Deputy Chair, hosts this webinar and lends her own expertise to the conversation.

They discussed strategies for marketing construction businesses and services in 2025 through building an online presence and networking.

A few key messages from the discussion:

• An online presence on social media platforms is crucial for visibility. Content needs to be tailored for each platform.
• Attend industry events and conferences for face-to-face networking. These personal connections build trust and relationships. Sponsor events aligned with your business goals.
• Promote contractors, architects, and other project partners as ambassadors. Celebrate collective success stories.
• Share project case studies on your website and through influencer marketing. Demonstrate how your products work in real world applications.
• Authentically and consistently is key to build brand awareness and trust.