Time and Date(s)

12/02/2025 at 12:00 PM ⇢ 12/02/2025 at 12:45 PM

Description

WEBINAR | CPD 3 | MEMBERS - FREE | NON-MEMBERS $50+GST

In our first Industry Insights webinar of 2025 we'll explore Marketing in the construction industry, with insights from Resene Construction Systems and Hirepool. 

In the webinar, we'll speak with Mike Olds GM at Resene Construction Systems & Marketing and Technical Development and Brent Riggs, Business Development Manager at Hirepool.

Kirsten Magnusson Construction Marketing Specialist at Magnusson & Co and the Institute's National Board Deputy Chair, will host this webinar and lend her own expertise to the conversation.

They will explore:

• Building an online presence
  • what are the key platforms you use and why?
  • what tips do you have for creating engaging/valuable content that positions you as an expert in the construction industry?
• Networking as a tool to grow your brand
  • the importance of face-to-face networking and industry events
  • building relationships through industry involvement or sponsorships
  • how do you turn your network into ambassadors for your business?
• How do you build your brand in an authentic way?
  • do you share your personal journey, values etc to build emotional connections?
  • how do you use case studies? do you talk about projects? the success of your customers? how the product works?
  • what sort of format do you use? website stories, social media video, etc

Location

Online

Restrictions

Public Event

CPD Credits: 3